Co-Founders

Rufina Ajalie holds an MBA with a specialization in professional sales and business development, a Master’s degree in Health Education, and Bachelor’s degree in Health Education. She has specialization in the areas of people-management strategy implementation to support effective employee development, management, retention whilst creating and enabling high performance in dynamic work situations. 

Over the last 18 years in her classification, she has demonstrated her expertise in business consulting and advisory services, strategic policy formulation and review, organizational structure design and realignment, finance management, change management, training needs assessment, and recruitment (head-hunting). She has marked experience in developing, implementing, monitoring, and evaluating programs stemming from her excellent background in human resources and administrative management. 

She is a change agent, successfully contributing to the transformation of various organizations in the non for profit, private and public sectors. She is a co-founder of the united colors of fashion (UCOF). A non-profit which provides training opportunities and support for immigrants and minorities who are interested in pursuing an education, a business, or a career in fashion. It also creates a platform for celebrating cultural diversity through fashion by promoting the works of fashion designers and entrepreneurs in the Maritimes, who self-identify as Black, Indigenous, and People of Color (BIPOC). And currently, supervising the Human Resources department in her organization. 

She is a Rotarian who has served in different capacities as the public image chair for two consecutive terms, she is the current polio chair and president-elect for the next Rotary year of her club

She loves fashion, cooking, baking, and creating an engaging fun-filled environment for all to succeed.